Marketing Manager Support
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Strategic Planning: Market Analysis, Competitive Benchmarking, SWOT Analysis.
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Goal Setting: SMART Objectives, Key Performance Indicators (KPIs), Budget Allocation.
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Marketing Plan Development: Target Audience Identification, Tactical Planning, Timeline Creation, Risk Management.
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Ongoing Support and Optimization: Performance Monitoring, Continuous Improvement.
AI, Inbound and Marketing automation
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Lead Generation: Creating high-quality content that attracts and converts visitors into leads through engaging and informative material.
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Content Creation: Developing a range of assets such as blog posts, landing pages, guides, white papers, articles etc that address customer needs and questions, driving engagement and interest.
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SEO (Search Engine Optimization) and Content Integration: Optimizing your website’s structure, content, and keywords to improve search engine rankings and drive relevant organic traffic.
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Marketing Automation: Leveraging tools to automate and personalize interactions with leads based on their behavior, improving efficiency and relevance in communication.
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Email Marketing: Designing and executing targeted email campaigns and newsletters to nurture leads, build relationships, and drive conversions.
Paid Digital Marketing
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SEM (Search Engine Marketing): Paid advertising on search engines like Google Ads and Bing ads.
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Display Advertising: Banner ads and other visual ads displayed on websites and apps.
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Video Advertising: Video ads shown on platforms like YouTube and streaming services (CTV).
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Social Media: Marketing and advertising on platforms like Facebook, Instagram, LinkedIn, SnapChat and TikTok etc.
Tracking, Analytics and Reporting
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Tag management: Setting up and maintaining various tags, ensuring they fire correctly, and integrating them with analytics and marketing platforms.
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Conversion Tracking: Monitor user actions such as purchases, sign-ups, or downloads to measure the effectiveness of marketing campaigns.
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Performance Metrics: Track metrics like CTR, CPA, and ROAS alongside your KPIs to assess campaign success.
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Data Analysis: Measuring and analyzing the effectiveness of content and campaigns.
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Dashboards: Visualize data in custom dashboards for real-time performance monitoring.
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Regular Reporting: Generate reports to provide insights, highlight trends, and recommend optimizations
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Customer Insights: Analyzing customer behavior to optimize marketing strategies.
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A/B Testing: Testing different versions of campaign elements to see what works best.
Profile Products and Merchandise
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Branded Apparel: Custom t-shirts, hoodies, caps, and jackets featuring your company logo or slogan.
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Promotional Items: Pens, notebooks, keychains, and mugs branded with your company’s name or logo.
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Event Merchandise: Custom lanyards, badges, and tote bags designed for conferences, trade shows, or corporate events.
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Sports and Outdoor Gear: Branded water bottles, gym bags, and outdoor equipment like coolers and picnic sets.
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Home and Lifestyle Products: Customised kitchenware, blankets, or home decor items.
Traditional Marketing & Communication
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Layout and Design of Print Materials: Brochures, Flyers, Posters etc.
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Print Media: Ads in newspapers, magazines, brochures, and catalogs.
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Outdoor Advertising: Billboards, posters, and signage.
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Direct Mail: Sending printed material directly to consumers' homes.
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PR (Public Relations): Press Releases and Media Relations
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TV and Radio: Advertising on traditional broadcast channels.
