Marketing Manager Support
- Strategic Planning: Market Analysis, Competitive Benchmarking, SWOT Analysis.
- Goal Setting: SMART Objectives, Key Performance Indicators (KPIs), Budget Allocation.
- Marketing Plan Development: Target Audience Identification, Tactical Planning, Timeline Creation, Risk Management.
- Ongoing Support and Optimization: Performance Monitoring, Continuous Improvement.
AI, inbound and marketing automation
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Lead Generation: Creating high-quality content that attracts and converts visitors into leads through engaging and informative material.
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Content Creation: Developing a range of assets such as blog posts, landing pages, guides, white papers, articles etc that address customer needs and questions, driving engagement and interest.
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SEO (Search Engine Optimization) and Content Integration: Optimizing your website’s structure, content, and keywords to improve search engine rankings and drive relevant organic traffic.
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Marketing Automation: Leveraging tools to automate and personalize interactions with leads based on their behavior, improving efficiency and relevance in communication.
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Email Marketing: Designing and executing targeted email campaigns and newsletters to nurture leads, build relationships, and drive conversions.
Paid Digital Marketing
- SEM (Search Engine Marketing): Paid advertising on search engines like Google Ads and Bing ads.
- Display Advertising: Banner ads and other visual ads displayed on websites and apps.
- Video Advertising: Video ads shown on platforms like YouTube and streaming services (CTV).
- Social Media: Marketing and advertising on platforms like Facebook, Instagram, LinkedIn, SnapChat and TikTok etc.
Tracking, Analytics and Reporting
- Tag management: Setting up and maintaining various tags, ensuring they fire correctly, and integrating them with analytics and marketing platforms.
- Conversion Tracking: Monitor user actions such as purchases, sign-ups, or downloads to measure the effectiveness of marketing campaigns.
- Performance Metrics: Track metrics like CTR, CPA, and ROAS alongside your KPIs to assess campaign success.
- Data Analysis: Measuring and analyzing the effectiveness of content and campaigns.
- Dashboards: Visualize data in custom dashboards for real-time performance monitoring.
- Regular Reporting: Generate reports to provide insights, highlight trends, and recommend optimizations
- Customer Insights: Analyzing customer behavior to optimize marketing strategies.
- A/B Testing: Testing different versions of campaign elements to see what works best.
Profile Products and Merchandise
- Branded Apparel: Custom t-shirts, hoodies, caps, and jackets featuring your company logo or slogan.
- Promotional Items: Pens, notebooks, keychains, and mugs branded with your company’s name or logo.
- Event Merchandise: Custom lanyards, badges, and tote bags designed for conferences, trade shows, or corporate events.
- Sports and Outdoor Gear: Branded water bottles, gym bags, and outdoor equipment like coolers and picnic sets.
- Home and Lifestyle Products: Customised kitchenware, blankets, or home decor items.
- Seasonal Merchandise: Holiday- and season themed items.
Traditional Marketing & communication
- Layout and Design of Print Materials: Brochures, Flyers, Posters etc.
- Print Media: Ads in newspapers, magazines, brochures, and catalogs.
- Outdoor Advertising: Billboards, posters, and signage.
- Direct Mail: Sending printed material directly to consumers' homes.
- PR (Public Relations): Press Releases and Media Relations
- TV and Radio: Advertising on traditional broadcast channels.
